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Independent Hotel Show

Press Release

Nature Squared Press Release for Independent Hotel Show

Nature Squared, the natural material specialists, is delighted to be taking part in this year’s Independent Hotel Show at Olympia, exhibiting a series of new, sustainable designs within the VIP suite on the 15th and 16th October 2019.

Widely recognised as one of the industry’s leading events for the luxury hotel sector, the Independent Hotel Show’s VIP suite will feature exquisite Nature Squared designs across the bars and table tops, creating a beautiful interior-designed haven away from the bustle of the crowds.

For this year’s event, Nature Squared has collaborated with Two’s Company Interior Design Ltd to create the VIP Suite, which will be hosted by Samsung. Two’s Company is renowned for creating bespoke, luxury bedroom and bathrooms that emulate 6* and boutique hotels from around the world, and, sharing Nature Squared’s sustainable credentials, they proved a natural partnership.

Nature Squared has been at the cutting-edge of sustainability and social responsibility for the past 18 years. One of the most esteemed natural material specialists in the interiors sector, over the years they have collaborated with a number of luxury brands and designers, including Rolls Royce, BMW, MontBlanc, Bethan Gray and Victorinox.

For the creation of the table tops in the VIP suite, Nature Squared utilised guinea fowl and pheasant feathers – which were sourced from birds harvested for meat in Devon, England for the charity food producer The Country Food Trust, before being hand-plucked by specialist butcher, MC Kelly.

The feathers are then carefully sorted, cleaned and dyed at Nature Squared’s factory in the Philippines, before Nature Squared’s master craftsmen and artisans meticulously transform the feathers into table tops – making sure that they retain their authentically natural, yet mesmerising aesthetic.

The VIP suite bar front has been manufactured from dissipated mother of pearl shells, using an innovative and never-seen-before hand-texturing technique. The shells originate from pearl farms in the Pacific, where they are usually just discarded following the completion of an oyster’s productive life. The metal bases for the table tops come from Alroys, a sheet metal and fabrication business based in Hertfordshire, which combined with the stunning feather table tops creates a work of art in itself, so beautiful you have to see it to believe it.

Nick Sunderland, Director of Two’s Company says:

“It was an obvious choice to collaborate with Nature Squared when we were asked to design the VIP suite. Sustainability and luxury don’t often go hand in hand, but with such beautiful natural materials, we have admired the luxury finishes they create for some time. Each piece created has its own story, building on the whole ethos of sustainability both Nature Squared and Two’s Company adhere to.”

See more on our website.

For more information about Nature Squared Collections or bespoke projects contact Nick Gee: ng@naturesquared.com

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