HARRODS SHOE HEAVEN
For this iconic London-based luxury department store, David Collins Studio designed the world’s largest shoe paradise.
Unveiled in 2014, it boasts an area of over 3 Olympic-sized swimming pools, a space displaying over one hundred thousand pairs of shoes.
David Collins Studio were aiming for a distinctive look “rich without being overly flashy” according to Simon Rawlings, Creative Director of David Collins Studio.
Harrods’ previous Chief Merchant Helen David describes it as an “opulent penthouse suite, not like a regular shoe store.
We wanted to create some sort of five-star hotel.”
The choice of materials in this impressive space was made to enhance and not to detract from the designer shoes on display, which range from understated, discrete and muted through to the wildly spectacular conversation pieces. Brands represented in Shoe Heaven include Christian Louboutin, Jimmy Choo; Sophia Webster; Chanel; Salvatore Ferragamo, through a long and illustrious list of well-known names.
TABLE & WALL DISPLAYS
Subtler table displays are in white snakeskin eggshell. A perennial Nature Squared classic, this eggshell surface is at once subtle, intriguing and contemporary.
Wall displays are inset against a spectacular backdrop of champagne coloured capiz panelling. The iridescence of the shell is highlighted by roasting its naturally white colouration to a warm and glowing champagne colour. Beautiful in their own right, they complement the designer creations of established and up and coming fashion icons.
Discuss your next project
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Due to the nature of our materials and products, if you would like to see samples, we would need to visit you to present the options available.